News
iPad Users Are Spending $70,000 A Day on Mags & Newspapers
27 Mar 2012: According to a new report from analytics company Distimo, iPad users are spending $70,000 a day in the newsstand, which is where Apple keeps newspapers and magazines. The most popular news applications come from the New York Times, The Daily, and the New Yorker, says Distimo. News apps account for 7% of the top 200 grossing apps, and almost all of the revenue comes from in-app purchasing. That means the app is free, and then you pay for an upgrade.
The Future of Digital Magazines..
The list of publications that have gone digital is big and growing. Most popular magazines are available in digital form — as individual issues or a subscription — for the device of your choice. But are publishers actually succeeding in the digital world? Milestones have been passed. Hearst publication Cosmopolitan hit 100,000 paid subscribers in March 2012, with paid subscribers for all Hearst digital magazines surpassing 500,000.
Getting Gamified: Publishers Score Big With Online Games
Games have been around since before recorded history, but it's only within the past 2 years that they've really gotten down to (online) business. As acceptance of and familiarity with game mechanisms within online social networks and on entertainment sites...
Intel & Microsoft’s Secret Weapon Against Apple
Intel and its partners are about to launch the biggest promotion of a new product category called Ultrabooks since the company’s wi-fi based Centrino launch early last decade. And Microsoft is about to launch a major update to Windows called Windows 8 that...
MPA Study Reveals Powerful Link Between Magazines and Social
23 Aug 2012: A benchmark study conducted by GfK MRI, for MPA, the association of magazine media, concludes that social media enhances consumption of and engagement with magazine content, it was announced today by Chris Kevorkian, MPA’s Chief Marketing and...
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