Packaging is not only a vital brand communication tool, but also an important interactive and navigational tool which directs consumers to further brand experiences and information sources via different media including web links, QR codes, augmented reality and so forth. 

OMNiON Packaging Adapation Services

It is often necessary for a brand to adapt its product to account for size & geographic variations as well as for the availability of resources. Buyer preferences in a foreign market may also lead a brands to modify its product. Local customs, such as religious practices or the use of leisure time, often determine whether a product is marketable. The sensory impact of a product, such as taste or visual impact can be a critical factor. 

Whether it’s contained in a can, packed in a pouch, stacked on a shelf in a supermarket or boutique, part and parcel of the brand proposition is that its image be replicated precisely even down to the finest detail. Otherwise, the received wisdom is that even a fractional difference in colour pigmentation from one format to another could be all it takes to shatter the veneer of consumer confidence; propelling even the longest-established, best-loved brand on a downward spiral towards retail oblivion.

OMNiON has an experienced packaging team that arranges, co-ordinates and manages all aspects of packaging production from design to prototype through to ‘pass for print’. Accuracy, consistency, and compliance are the watchwords of our packaging team. This production service specifically addresses the needs of packaging companies that outsource their production. We can create dielines for all types of packaging. 

Packaging companies benefit from the OMNiON’s packaging printing expertise when adapting packages. This knowledge, combined with project and process management reduce steps during package production while optimizing workflows and quality. All packages are assembled 100% digitally using the latest ESKO Software Suite. This enables us to use the latest developments in printing technology which reduces the customers overall cost while improving the quality and turn around time of each finished package.

Please contact us at Packaging@OMNiON.biz for more information.