Localization of brand packaging is central to effective communication and is a core specialty of OMNiON. Effective packaging localization requires more than simply getting the words right, the overall ‘look & feel’ has to be right too. Imagery, fonts, color, locations and so many more elements have to all feel right.

Color is one of the most critical components in creating brand identity and while there is a fair amount of consideration for the psychological and cultural aspects of color its also very important to consider the technical issues when developing a custom or brand color. Saving costs in printing Packaging artwork is important for all type of brands. Reseparating customer supplied files is rapidly gainng popularity as a way to lower print manufacturing costs. Although there are many benefits to reseparating customer supplied files, the most promoted and fairly easy to justify is in regards to reduced ink usage – typically suggested as a savings of around 20% in CMY inks with an increase of about 6% in K ink used while maintaining the same visual appearance in presswork.

Packaging artwork is important for all type of brands. Something that is normally overlooked but can make a big difference when used in the right context. For companies with a complex packaging requirement we offer the possibility of optimising an existing artwork process or taking over the artwork production process. Our overriding goal is to avoid unnecessarily expensive complexity and to exploit a potential for value creation by cost savings & process optimization using the latest techniques & technology.